Meet the Woman Behind the Catchy Toys 'R' Us Jingle From the 80s | Inside Edition: "The woman behind the iconic Toys 'R' Us jingle, featured in the commercials from the 80s and 90s, wrote the tune with best-selling crime author James Patterson.
Linda Kaplan Thaler wrote the catchy tune with Patterson back when they were both working at an ad agency — The J. Walter Thompson Agency — in 1982.
"I wanted to think like a child because I was imagining a kid singing it," she said of the jingle, which she composed on a toy piano. "I knew that I had done something that was going to be catchy because there was a little 4-year-old running on the street and his mother said to him, 'If you don’t stop singing that song, we are never going to make it to school.' I thought, 'That’s cool.'"
She said when they wrote the song, they thought it was going to be a "one time thing," adding, "We never thought it was going to go on for so long.""