Sunday, March 11, 2018

Glove Story: The Freezy Freakies Phenomenon of the 1980s | Mental Floss

Glove Story: The Freezy Freakies Phenomenon of the 1980s | Mental Floss: "ARROW
POP CULTURE
Glove Story: The Freezy Freakies Phenomenon of the 1980s
BY JAKE ROSSEN MARCH 9, 2018

PETE JELLIFFE, FLICKR // CC BY-ND 2.0
Kids who grew up in the northeast in the 1980s were pretty invested in a fad that might have gone unnoticed in warmer parts of the country. Cajoling their parents at department stores during shopping trips, hundreds of thousands of them came home sporting a pair of Freezy Freakies—thick winter gloves that came with a built-in parlor trick. When the temperature dipped below 40°F, an image would suddenly appear on the back part of the material.

 Swany America Corporation, which made, marketed, and distributed the gloves, released more than 30 original designs beginning in 1980. There was a robot, a unicorn, rocket ships, ballerinas, rainbows, snowflakes, and various sports themes, though the “I Love Snow” image (below) may have been the most popular overall. At the height of Freezy mania, Swany was moving 300,000 pairs of gloves per year, which accounted for about 20 percent of their overall sales."

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